OUR STORY
Palmyra — known in Arabic as Tadmor — has been a crossroads of civilizations for over three millennia. Its ancient ruins, once one of the most extraordinary archaeological sites in the world, drew visitors from across the globe. The wars of the past decade brought destruction to those ruins — and immeasurable suffering to the people who had always called this place home. But the women of Palmyra did not leave. They stayed, they survived, and they carried their knowledge of craft with them. Nool al-Badia was founded to give those skills an economic future.
Nool al-Badia delivers impact across multiple levels:
Economic Impact:Women earn income, strengthen household stability, and contribute to local economic activity.
Social Impact:The cooperative provides a safe, structured environment where women connect, support oneanother, and rebuild confidence.
THE COOPERATIVE MODEL
84+
Our comprehensive market analysis reveals a robust and expanding reach across multiple demographic segments, demonstrating significant strategic penetration and market influence.
$5B
Our strategic financial approach encompasses a substantial investment portfolio, highlighting our commitment to robust capital allocation and comprehensive market engagement.
Meet our leadership team
Larissa Liventals
is a cultural heritage specialist with advanced degrees from the School of Oriental and African Studies (SOAS), University of London. Her lifelong connection to the Middle East and two decades of experience in Syria—as a resident, advisor, researcher and educator—anchor her commitment to cultural preservation and community renewal.
Magda Pantelidu
is a consultant with more than thirty years of experience in business, project management, and human resources, has deep ties to Tadmor’s local community. Her creative vision and understanding of cooperative structures shape Caravan Foundation’s approach to women’s empowerment and sustainable craft-based enterprise.
Ahmad Alssaleh
is a native of Tadmor, brings expertise in tourism, hospitality, and cross-cultural project development. His internationally recognized business ventures in Greece demonstrate his belief in authentic, community-rooted enterprise as a bridge between heritage and modern economic opportunity.





